About BLUR-IT

Why BLUR-IT exists. An eyewear brand from Gothenburg, built for life on screens. Started in 2022 as a student company.

An eyewear brand from Gothenburg, made for life on screens and the hours after dark.

We live on screens, from the first email to the last scroll in bed. Your body reads light as time, and a bright screen at midnight tells it that it is still day. So we make glasses that let you keep your screens — and keep your evenings.

It started with a name.

BLUR-IT began in Gothenburg in 2022 as a student company. We printed T-shirts. The shirts were a beginning. The name stayed, and today it means exactly what it says: blur the distractions, keep the focus.

  1. 2022 Founded as a student company in Gothenburg. Printed T-shirts.
  2. 2025 LOWLIGHT ONE, our first glasses.
  3. Summer 2026 RIVIERA. Sunglasses for the hard summer light.
  4. Autumn 2026 LOWLIGHT 03 and 04, and the Light System: yellow, orange and red.

How we work.

Less, on purpose.

Every gram and every millimetre has to earn its place. Whatever doesn’t help you see or look good, we leave out.

Tested, not guessed.

Every filtration figure on this site belongs to a named lens and a tested wavelength range. Never a vague “blocks blue light”.

Made to be worn.

Blue light glasses shouldn’t look like a gadget. We choose frames you would wear anyway, then give them the right lens.